{"id":246437,"date":"2021-03-15T12:08:42","date_gmt":"2021-03-15T11:08:42","guid":{"rendered":"https:\/\/www.sistemas-catalunya.com\/?p=246437"},"modified":"2024-09-17T12:21:58","modified_gmt":"2024-09-17T11:21:58","slug":"quan-fer-servir-els-colors-cmyk-rgb-i-pantone","status":"publish","type":"post","link":"https:\/\/www.sistemas-catalunya.com\/ca\/quan-fer-servir-els-colors-cmyk-rgb-i-pantone\/","title":{"rendered":"Quan fer servir els colors CMYK, RGB i PANTONE?"},"content":{"rendered":"

El color \u00e9s una eina important en la comunicaci\u00f3 visual, que afectar\u00e0 la comprensi\u00f3 i visibilitat del que s’est\u00e0 observant, siguin soports de comunicaci\u00f3, logotips o documents impresos. El nostre cervell respon instintivament als colors, i aquests aporten molts matisos a un document. Per aix\u00f2, el missatge que ens arriba \u00e9s diferent si el veiem a color que en blanc i negre. Existeixen diferents models de color i requisits d’impressi\u00f3. T’expliquem els conceptes principals que has d’entendre per utilitzar-los correctament. <\/p>\n

Difer\u00e8ncies entre RGB, CMYK i PANTONE<\/h4>\n

El primer que cal saber \u00e9s que hi ha tres models de color: els colors llum, els colors pigment i les tintes directes. \u00c9s a dir, tres sistemes de color: <\/p>\n

    \n
  1. RGB:<\/strong> Red, Green, Blue (vermell, verd i blau). S\u00f3n els colors llum utilitzats en monitors, pantalles de televisi\u00f3, m\u00f2bils i tauletes. \u00c9s un model reconegut a escala internacional, basat en la s\u00edntesi additiva, \u00e9s a dir que consisteix en la barreja i superposici\u00f3 d’aquests tres colors fins a obtenir el desitjat.<\/li>\n
  2. CMYK:<\/strong> Cyan, Magenta, Yellow, Key black (cian, magenta, groc i negre). S\u00f3n els colors pigment utilitzats en material impr\u00e8s, espec\u00edficament sobre paper. Es coneix com a quadricromia o impressi\u00f3 a quatre colors, i s’obt\u00e9 amb una planxa negra (Key black) a la qual s’alineen les planxes cian, magenta i groc. Els reconeixer\u00e0s perqu\u00e8 s\u00f3n els quatre cartutxos de tinta que t\u00e9 la teva impressora<\/a>.<\/li>\n
  3. PANTONE:<\/strong> S\u00f3n les tintes directes, es poden adequar amb RGB i CMYK, i s\u00f3n colors precisos consistents utilitzats sobretot per a disseny corporatiu. Es coneix com a sistema PMS – Pantone Matching System, sistema d’igualtat Pantone, i tintes barrejades individualment per a cada color directe.\"Diferencia-entre-RGB-CMYK-y-PANTONE-2\"<\/li>\n<\/ol>\n

    Per qu\u00e8 \u00e9s millor treballar amb CMYK per imprimir?<\/h4>\n

    Els colors que veiem a la pantalla de l’ordinador s\u00f3n RGB, mentre que els que veiem al paper impr\u00e8s s\u00f3n CMYK, per qu\u00e8? Perqu\u00e8 la pantalla permet la visualitzaci\u00f3 de milions de colors, mentre que la impressi\u00f3 \u00e9s molt m\u00e9s limitada. Per aix\u00f2, si est\u00e0s dissenyant un arxiu per a ser visualitzat des de la pantalla, com per exemple per a una p\u00e0gina web, \u00e9s m\u00e9s convenient que utilitzis el sistema RGB, ja que et permetr\u00e0 m\u00e9s opcions. Mentre que si est\u00e0s creant un fitxer per ser impr\u00e8s, \u00e9s millor que directament utilitzis el model CMYK, perqu\u00e8 despr\u00e9s no t’emportis sorpreses en veure’l impr\u00e8s, i s’adeq\u00fci a la realitat. <\/p>\n

    PANTONE, recomanat per logotips<\/h4>\n

    Escollir un color a PANTONE<\/span> \u00e9s un proc\u00e9s similar a seleccionar mostres de pintura: simplement se selecciona un color del cat\u00e0leg PANTONE, els quals es creen a partir de 15 pigments base incloent-hi negre i blanc. S’han definit m\u00e9s de 1.100 colors en aquest model per poder ser utilitzats en logotips o disseny corporatiu. Cada color tiene su n\u00famero \u00fanico, con el objetivo de obtener el mismo tono de color en cualquier parte y en cualquier momento, y se puede distribuir un color para que otras personas lo utilicen y as\u00ed garantizar que tenga el mismo aspecto. Per aix\u00f2 s\u00f3n molt recomanats per a articles impresos i s’usen quan la precisi\u00f3 del color \u00e9s obligat\u00f2ria, com en el disseny corporatiu. Ara ja saps que abans d’utilitzar una tipologia de color o una altra, \u00e9s important saber per qu\u00e8 la necessites. Esperem que aquest article t’hagi resultat d’utilitat i t’hagi resolt alguns dubtes.<\/p>\n","protected":false},"excerpt":{"rendered":"

    El color \u00e9s una eina important en la comunicaci\u00f3 visual, que afectar\u00e0 la comprensi\u00f3 i visibilitat del que s’est\u00e0 observant, siguin soports de comunicaci\u00f3, logotips o documents impresos. El nostre cervell respon instintivament als colors, i aquests aporten molts matisos a un document. Per aix\u00f2, el missatge que ens arriba \u00e9s diferent si el veiem […]<\/p>\n","protected":false},"author":7,"featured_media":246432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[201],"tags":[],"class_list":["post-246437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-univers-printing"],"acf":[],"yoast_head":"\nDifer\u00e8ncies entre RGB, CMYK i PANTONE, quan fer-los servir?<\/title>\n<meta name=\"description\" content=\"Existeixen diferents models de color i requisits d'impressi\u00f3. 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